Luca Barcellona has his own studio in Milan, where he works as a freelance graphic designer and calligrapher. Letters are the main ingredient of his creations. He teaches calligraphy with the Associazione Calligrafica Italiana and holds workshops and lectures in several cities.
The means of his work is to make the manual skill of an ancient art as writing and the languages and instruments of the digital era coexist.
Among the brands that requested his lettering we can number Carhartt, Nike, Mondadori, Zoo York, Dolce & Gabbana, Sony BMG, Seat, Volvo, Universal, Eni, Mont Blanc, Wall Street Institute.
He recently published his first monographic book “Take Your Pleasure Seriously” by Lazy Dog press.
His study into lettering led him to experience from graffiti to classic calligraphy, up to big wallpainting, typography and letterpress printing.
A deep immersion into the vast world of Calligraphy and his tools through the works of Luca Barcellona, who made of contemporary calligraphy his personal mission and lifestyle.
Street signs, packaging, wine labels, logotypes, tattoos and advertising: calligraphy today is still is everywhere, but how can we recognise a well done lettering? Calligraphy is helpful for every graphic designer and type designer, and is something that everyone should know for their visual culture.
Humanistic script is the basis for many typefaces we use nowadays, as the letters written with the broad edge pen, brought back by Johnston in the early 19th century with his Foundational.
Roman Capitals are our model of beauty in letterforms, in two thousand years they survived to all fashion styles, and that's where serifs came from.
During the workshop we will rewrite these letterforms and compose a small text (working on interlinear space and kerning). A "Drawing Kit" will be provided. The kit will include a Parallel stroke pen, ink refill, drawing sheets, pencils, thin marker, glue.